FGI Talks Changes in the Beauty Industry
Fashion Group International Inc. discuss changes in the beauty industry at its Beauty Visionaries presentation.
View ArticleSocial Studies: Patricia Reynoso’s Favorite Latina Beauty Instagrammers
Patricia Reynoso, editor of Glam Belleza Latina, shares her favorite inspiring and influential Latina beauty Instagrammers.
View ArticleMarketing Makeover: Shiseido’s Ibuki Ad Campaign
This year, Shiseido retrenched, creating a new campaign for Ibuki—complete with fun language and colors that pop— that launches in August.
View ArticleApp Watch: Periscope
When the live-streaming app Periscope launched on March 26, more than one million users signed in within the first 10 days.
View ArticleMillennials’ Top Beauty Brands
In a consumer survey, Millennials crave value and quality when it comes to beauty products.
View ArticleItalian Beauty Market Upbeat for the Year
A forecast for 2015 predicts that consumers and businesses will weather the crisis, allowing the Italian cosmetics sales to exceed 9.4 billion euros ($10.2 billion) by the end of the year.
View ArticleNielsen Study: Support Existing Products for Long-Term Success
The study notes that 55 percent of new products begin to decline in sales in year two, while 69 percent have fallen by year three.
View ArticleThe Beauty Market’s Diversity Reach
As the U.S. population becomes ever more blended, beauty marketers are dramatically reexamining how they reach women of color.
View ArticleInstagram Drives Anastasia Beverly Hills’ Sales
How Anastasia Beverly Hills used Instagram to go from a brow powerhouse to one of beauty’s fastest-growing makeup brands.
View ArticleGlamsquad’s Fashion Week Focus
A limited-edition campaign from the on-demand beauty services app is offering complimentary makeup touch-ups and braiding to busy show attendees.
View ArticleClean Dominates at the Indie Beauty Expo
The first-ever, sold-out show drew buyers, editors and a slew of clean beauty brands to the Altman Building in New York City.
View ArticleAvène Fights Violence Against Women
The French dermocosmetic brand has teamed up with Italian association DiRe for a project against the culture of gender violence and presented its new skincare line Physiolift.
View ArticleInsider’s Guide to Both Sides of a Beauty Merger
An insider’s primer on integrating a small company into a larger one—as seen by both entrepreneurial brand founders and the behemoths who bought them.
View ArticleItalian Beauty Exports Up in First Semester
Made in Italy cosmetics registered a positive trend in the first six months of 2015, despite a declining Russian market.
View ArticleChloé Parfums, Coty Light Up Milan
Five giant ribbons resembling the Chloé fragrance will be lit up on Thursday in Milan’s Via Dante and Via Mercanti.
View ArticleL’Oréal Hairdressers Fight Against AIDS
The annual Hairdressers Against AIDS campaign kicked off on Tuesday in Rome.
View ArticleBeauty Inc Awards: Marketer of the Year
Inspiring and cutesy go only so far in brand-building.
View ArticleBeauty Inc Awards: Ad Campaign of the Year
Estée Lauder signed Kendall Jenner, one of the hottest young celebs of the style world, and capitalized on the social media phenom that is the Jenner juggernaut.
View ArticleIn Development: Group On
Forget focus groups. When it comes to product development, more and more brands are turning to crowdsourcing.
View Article
More Pages to Explore .....